ART DIRECTOR &
MULTIMEDIA DESIGNER
BACKGROUND
Animal shelters like the Toronto Humane Society depend on donations and volunteers to continue their rescue work, providing crucial care for animals in need.
INSIGHT
Younger generations increasingly choose pets over children, forming deep emotional connections with animals and seeking ways to support them.
IDEA
The Toronto Humane Society, in partnership with Pet Valu, will launch Cause for Paws, a virtual pet rescue game that transforms play into real impact for shelter animals.
HOW IT WORKS
Cause for Paws is an interactive pet rescue game where players care for virtual animals modeled after real-life rescues from the Toronto Humane Society. Players can purchase in-game coins to buy supplies for their pets, with proceeds supporting shelter needs. In partnership with Pet Valu, players also receive exclusive discounts on pet products, linking gaming to real-world pet care.
SUPPORT THE SHELTER
All in-game purchases fund the shelter’s work.
VOLUNTEER OPPORTUNITY
Players who excel in caring for their digital pets earn exclusive invites to volunteer at shelters—bridging the gap between virtual and reality.
CARE FOR PETS
Nurture virtual pets by feeding, grooming, and playing with them, while purchasing supplies with in-game coins to support the Toronto Humane Society.
EXCLUSIVE REWARDS
Get discounts on Pet Valu products.
